Providing direct access to advertising inventory suppliers via an online marketplace; provision of an online marketplace for buyers and sellers of digital advertising inventory; mediation of advertising; rental and sales of advertising space on the internet; online advertising network matching services for connecting advertisers to websites; providing advertising and marketing services for facilitating buying and selling advertising space; providing online searchable databases in the field of advertising space; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; advertising research services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results

Providing online non-downloadable software for purchasing and tracking advertising space; providing online non-downloadable software for publishing advertisements online; providing online non-downloadable software for accessing online advertising inventory; providing online non-downloadable software for optimizing online advertising; providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; software-as-a-service (Saas) in the field of purchasing and tracking advertising space; software-as-a-service (Saas) for publishing advertisements online; software-as-a-service (Saas) for accessing online advertising inventory software-as-a-service (Saas) in the field of optimizing online advertising; software-as-a-service (Saas) in the field of optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior