Promoting education and public awareness through the identification to consumers of menu options, seafood products, restaurants, seafood distributors, seafood purchasers, and seafood producers as being sustainable and an ocean-friendly seafood choice; promoting public awareness of issues and initiatives effecting environmental and marine protection; developing and coordinating volunteer projects in the field of environmental and marine protection; advertising services for promoting public awareness of environmental issues and initiatives; promoting public awareness of single-use plastic as it relates to the environment; promoting public awareness of the need for reducing the use of single-use plastic; promoting public awareness of environmental issues and initiatives regarding plastic use and reducing its impact on the environment; promoting awareness the impact of single-use plastic on bodies of water and the environment; recommendation program for hotels based on their commitment to limiting or eliminating single-use plastic; promoting education and public awareness through a recommendation program for hotels committed to environmentally and ocean-friendly practices in their use of water, energy consumption, environmentally safe cleaning products, reduction of plastic use, recycling and reuse of packaging materials

Educational services, namely conducting seminars and workshops in the field of environmental and marine life protection; providing educational programs for youths in the field of ocean conservation; providing educator outreach programs in the field of ocean conservation; co-ordinating shoreline cleanup events; coaching and mentorship of youths in the field of ocean conservation; educational services, namely preparing and distributing printed and electronic materials to the public in the field of environmental and marine life protection; producing film and audio visual recordings in the field of environmental and marine protection; producing digital materials on websites, social media and other forms of digital, print and recorded content for use to engage, inform and interact with the public on the environmental protection of the world's oceans; providing an Internet website and online blog featuring recreational and educational content relating to marine life and the conservation and preservation of marine life

Research in the field of environmental protection; research in the area of ocean conservation; research in the area of sustainable seafood; research in the area of whale and marine species protection; research in the area of global warming and its effects on the Arctic; research in the field of developing viable alternatives for recycling plastics into textiles; provision of scientific information, advice and consultancy in relation to environmental conservation; technical consultancy in the field of environmental science