The mark consists of A black circular shape with a two white lined rings. Within the white lined rings are the terms CAKE in white, capital letters followed by a cross separator element and then the term COOKIES in white, capital letters on the top portion and the terms ICE CREAM BARS in capital letter on the bottom portion of the circle. Across the front of the circular shape is the term DEWZIES in white stylized font with a capital D, followed by lower case "ewz", a fanciful design is used for the lower case letter "i" which consists of two white blocks separated by a black block and a half circle indicating the dot over the "i". Behind and beneath the black circular design is a ribbon design that includes the terms "BY" in white, capital letters followed by the term Dewey's in a fanciful script.