The mark consists of a set of two crossed portafilters which are in brown except for the designs on the heads which are blue. On the left side of the crossed filters, there are the letters Est. in small text and the letter C in large text, both colored brown. On the right side, there is the letter B in large text and the number 2001 in small text, both in brown. There is a brown coffee bean above the filters, and below it there is a flame in orange. there are four blue dots in a square pattern, two on either side of the filters. Below the orange flame are the words Cool Beans in brown, and below those are the words Coffee Roasters. There are 3 dots on either side of the words Coffee Roasters.