Consumer membership services; namely, providing information and arranging for discounts on consumer merchandise, and dining, lodging, travel and other leisure activities; consumer benefit membership services, namely, administration of a discount program for enabling participants to obtain discounts on goods and services through use of gift cards and discount membership cards; promoting the goods and services of others through the distribution of discount cards, gift cards and directories which entitle the holder to receive discounts and rewards in connection with consumer merchandise, and dining, lodging, travel and other leisure activities