Platform as a service (PAAS) featuring computer software platforms for enabling sponsoring pharmaceutical manufacturers to communicate with prospective customer patients about prescription medications; Platform as a service (PAAS) featuring computer software platforms for administering and managing patient support services; Platform as a service (PAAS) featuring computer software platforms for managing electronic prescription work flow and electronic healthcare records; Platform as a service (PAAS) featuring computer software platforms for operating a prescription eligibility program for patients and prescribers; Platform as a service (PAAS) featuring computer software platforms for communicating offers for prescriptions to prospective customer patients; Platform as a service (PAAS) featuring computer software platforms for managing patient consents; Platform as a service (PAAS) featuring computer software platforms for recording patient consents; Platform as a service (PAAS) featuring computer software platforms for managing prescription routing for fulfillment and delivery of prescriptions to patients; Platform as a service (PAAS) featuring computer software platforms for providing patients with information, educational materials, and adherence support services sponsored by the manufacturer from the program pharmacy; Platform as a service (PAAS) featuring computer software platforms for analyzing and optimizing patient selection and prescription program management; Platform as a service (PAAS) featuring computer software platforms for providing data security in accordance with applicable regulations in the field of prescription medications