Providing a secure electronic online system featuring technology which allows users to log and record their cycling rides, connect through social media, measure changes in behavior, take part in online competitions, encourage others to cycle, and keep up to date with how other users are doing; Platform as a service (PAAS) featuring computer software platforms for logging and recording cycling rides, connecting through social media, measuring changes in behavior, taking part in online competitions, encouraging others to cycle, and keeping up to date with how other users are doing, accessible by means of downloadable mobile applications and an Internet website; Platform as a service (PAAS) featuring computer software platforms for encouraging and supporting more people to ride bikes, and for automatically tracking and recording bike rides, and for tracking other transportation options, and for providing prizes and incentives for bike riding, and for collecting and presenting bike riding data, and for running virtual biking campaigns, challenges and competitions, and for setting goals and monitoring bike riding statistics, and for obtaining bike riding statistics for a user's company or city; Software as a service (SAAS) services featuring software for logging and recording cycling rides, connecting through social media, measuring changes in behavior, taking part in online competitions, encouraging others to cycle, and keeping up to date with how other users are doing, accessible by means of downloadable mobile applications and an Internet website; Software as a service (SAAS) services featuring software for encouraging and supporting more people to ride bikes, and for automatically tracking and recording bike rides, and for tracking other transportation options, and for providing prizes and incentives for bike riding, and for collecting and presenting bike riding data, and for running virtual biking campaigns, challenges and competitions, and for setting goals and monitoring bike riding statistics, and for obtaining bike riding statistics for a user's company or city