The mark consists of two concentric circles with "WOMEN WINE WADERS" centered between the circles at the top, with each word separated by a solid dot, and "Est. 2015" centered between the circles at the bottom. Separating the literal elements are two sets of two solid fish in a "U" configuration. At the center of the smaller concentric circle is a stylized fish, lure, and fishing line design, against a stylized solid mountain range with horizontal lines suggesting water underneath. "WEST VIRGINIA" is centered inside the smaller concentric circle, at the top of the inner circle and "CAST LIKE A GIRL" is centered inside the inner circle at the bottom.