Blank near field communication (NFC) tags; Downloadable game software; Downloadable mobile applications for ordering products in the fields of footwear, clothing, headwear, spectacles, handbags, sports bags, duffel bags, athletic bags, backpacks, sporting equipment, scuba masks, scuba goggles, swim goggles, diving suits, signaling buoys, air tanks for use in scuba diving, breathing apparatus for underwater swimming, regulators for use in scuba diving, diving gloves, sunglasses, glasses for sports, and toys and accessories for use online and in online virtual environments; Downloadable software for providing access to social networks and interaction with online communities, for providing access to streaming multimedia entertainment content, for providing access to an online virtual environment, for the creation, production, and modification of digital animated and non-animated characters and designs, avatars, digital chroma keying and skins for use in online environments, online virtual environments, and extended virtual reality environments; Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, spectacles, handbags, sports bags, duffel bags, athletic bags, backpacks, sporting equipment, scuba masks, scuba goggles, swim goggles, diving suits, signaling buoys, air tanks for use in scuba diving, breathing apparatus for underwater swimming, regulators for use in scuba diving, diving gloves, sunglasses, glasses for sports, and toys and accessories for use in online virtual worlds; Near field communication (NFC) tags for interacting with mobile applications to obtain information in the fields of footwear, clothing, headwear, spectacles, handbags, sports bags, duffel bags, athletic bags, backpacks, sporting equipment, scuba masks, scuba goggles, swim goggles, diving suits, signaling buoys, air tanks for use in scuba diving, breathing apparatus for underwater swimming, regulators for use in scuba diving, diving gloves, sunglasses, glasses for sports, and toys and accessories for use online and in online virtual environments

On-line retail store services featuring virtual goods, namely, footwear, clothing, headwear, spectacles, handbags, sports bags, duffel bags, athletic bags, backpacks, sporting equipment, scuba masks, scuba goggles, swim goggles, diving suits, signaling buoys, air tanks for use in scuba diving, breathing apparatus for underwater swimming, regulators for use in scuba diving, diving gloves, sunglasses, glasses for sports, and toys and accessories for use in online virtual worlds; Retail store services featuring virtual goods, namely, footwear, clothing, headwear, spectacles, handbags, sports bags, duffel bags, athletic bags, backpacks, sporting equipment, scuba masks, scuba goggles, swim goggles, diving suits, signaling buoys, air tanks for use in scuba diving, breathing apparatus for underwater swimming, regulators for use in scuba diving, diving gloves, sunglasses, glasses for sports, and toys and accessories for use in online virtual worlds

Entertainment services, namely, conducting alternate reality games via the internet; Entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, spectacles, handbags, sports bags, duffel bags, athletic bags, backpacks, sporting equipment, scuba masks, scuba goggles, swim goggles, diving suits, signaling buoys, air tanks for use in scuba diving, breathing apparatus for underwater swimming, regulators for use in scuba diving, diving gloves, sunglasses, glasses for sports, and toys and accessories for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing on-line, non-downloadable virtual shows and social entertainment events for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online electronic games; Entertainment services, namely, providing temporary use of non-downloadable interactive games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Virtual reality game services provided on-line from a computer network