The mark consists of the wording SmartLabels in black over a white background, with a blue squared sticker with rounded corners positioned to immediately to the right of the lower-cased 's'. The sticker will be shaded darker blue at the bottom and will shade into a lighter tone of blue from the midpoint to the top of the sticker. Inside the center of the sticker is a diamond-shaped QR code box featuring various black symbols over a white background. The QR Code box features as its symbols a black square with white center in the top-right, left, and bottom corners of the QR Code box, with the remainder of the space of the QR Code Box consisting of 3 small black squares and 3 black dashes, and one black upper-right corner shading positioned in the left center of the QR Code Box. The QR Code Box is bordered inside the sticker by four dark blue, rounded square corners, each such corner positioned in the corner of the sticker. A dark blue V-shaped shading is positioned immediately beneath the QR Code box and stretching from just below the left and right corner of the QR Code box, meant to give the impression of the QR Code box's shadow.