promoting retail and grocery sales by offering a customer incentive award program allowing participants to receive special deals or to earn and accrue points to be redeemed at a later date for free or discounted goods and services; advertising agency services, namely, promoting the services of grocery and retail stores through the distribution of point of sale materials; retail and online retail store services featuring a wide variety of food, groceries, produce, sundries, and supermarket goods; subscription-based order fulfillment services featuring a wide variety of food, groceries, produce, sundries, and supermarket goods