The mark consists of a stylized logo of an open pair of barber scissors positioned to the left of the words "BEST COAST," which are positioned directly above the word "BARBERSHOP." The stylized scissors logo forms an "X" and is comprised of hollow lines outlined in white. Concentric circles located at the upper and lower left corners form the handles of the scissors. Diagonal lines connected to the circles extend to the opposite corners form the blades of the scissors, while the lower half of the bottom blade is separated by negative space.