The mark consists of The trademark FULL MEASURE PRODUCTS is designed using text me one font all lowercase letters, appearing in either a straight line layout or as a stacked layout in color or in black/white. In the straight layout with colors the letters fu and the word 'measure are the color navy blue. The letters ll are in orange and are created by 2 lowercase Ls with a hook curved to the right, having a wheat grain image with 4 'v' shapes stacked and pointing downwards on top of them to complete the shape of the letters ll In the stacked layout, the word FULL sits on top of the word MEASURE and is left justified. Color and font are the same as described above. In both layouts, the word PRODUCTS is inscribed below FULL MEASURE in all capital letters inscribed in navy blue for colored trademark and in black for black/white trademark The black/white layout is the same design as described above for each layout/style, except appearing only in the color black.