The mark consists of An infinity blue loop titled "Infinite Growth Path" with left side being "Explore" with teal circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is a teal "START" arrow and teal filled circle description include: "Insights", then circles surrounding that: "Business Model Review", "Product Analysis", "Historical Analysis", "Point-of-Purchase Review", "Consumer Insights" and "Hypno-tising Principles". The descriptions in blue for each area are: "Identify client's desired outcomes and goals, perform a deep DOS of business model.", "Analyze Product Category and competitor practices.", "Use past experience to mitigate risk and uncover routes to increased sales.", "Outline and maximize options for physical and digital purchase.", "Research consumer, measure campaign results and messaging.", and "Leverage neuroscience to craft effective messaging.". The right side of the infinity blue loop being "Validate" with orange circles and words that describe the company's methodology to prospect/client business and blue lines and text that explain what the process is at each circle. There is the underlined word "Campaign" then circles surrounding that: "Refine goals", "Pre-launch", "Launch", "Analyze", "Optimize" and "Future casting". The descriptions in blue for each area are: "Push client to define the win, hone goals accordingly.", "Produce assets and media plan, secure client approval.", "Campaign goes live.", "Measure results. Define what we know now that we did not know at the outset.", "Discover optimization opportunities, make "in-flight" tactical adjustments." and "Determine what's possible, probable and preferrable, plan for "wild cards.".