Advertising; promoting the goods and services of others by means of a loyalty rewards card scheme; administration of consumer loyalty programs; administration of frequent flyer programs; accounting; updating and maintenance of data in computer databases; data processing services; market surveys, analysis and research; price comparison services; compilation of information into computer databases; compilation of statistics; consumer profiling for commercial or marketing purposes; advisory services for business management; compilation and systematization of information in databanks; business management and organization consultancy; provision of advertising space; organization of customer loyalty programs for commercial, promotional or advertising purposes; providing commercial information and advice for consumers in the choice of products and services; sales promotion through customer loyalty programs; promoting the sale of goods and services of others by awarding purchase points for credit card use