Providing a website featuring online non-downloadable software for generating virtual identities of users for use in online communities and social media networks and platforms; Providing online non-downloadable software for administration and protection of virtual identities of users, personal information and profile information in online communities and social media networks and platforms; Computer services, namely, creating an online community for registered users to participate in discussions, engage in social networking, and publish user-generated content on social media networks and platforms using virtual identities; Providing a website featuring online non-downloadable software to create, edit, publish, view, transmit, upload, download, share and comment on electronic media, multimedia content, videos, text, images, user-generated content, audio content and information for use in social media networks, social media channels, social media platforms, and online communities