Providing on-line, non-downloadable software using artificial intelligence and machine learning for capturing, storing, tracking and analyzing data in the field of marketing, promotions, product performance, consumer activity, data, insights and purchase history for creating reports and forecasting for the purpose of recruiting, retaining and developing consumers and consumer segments, for monitoring product performance, for monitoring promotion performance, and for integrating and/or connecting with online marketing platforms, social media platforms and retailers; and providing technical support and advice related to administration and operation of such web-based software