The mark consists of a navy blue triangle with two white diagonal lines on the right side of the triangle. At the top of the first white line is a navy blue circle, outlined in white. At the middle of the first white line is a red circle, outlined in white. At the end of the second white line is a royal blue circle, outlined in white. Centered below the triangle is the word "abacus" in lowercase navy letters and centered underneath the word abacus are the words "by media culture" in lowercase navy letters in a smaller font size.