Administration and organization of customer loyalty programs which provide discounts, exclusive deals and offerings, membership perks and other loyalty offerings for the purpose of promoting and rewarding customer loyalty; customer loyalty program services featuring benefits including access to exclusive products, exclusive deals, allocated products, and invitations or access to special events; administration and organization of customer loyalty programs which provide customers the ability to claim offerings, promotions, discounts and exclusive deals for the purpose of promoting and rewarding customer loyalty; administration and organization of customer loyalty programs which provide premier customers the ability to claim offerings, promotions and discounts exclusively for premier customers for the purpose of promoting and rewarding customer loyalty; administration and organization of customer loyalty programs which provide customers the ability to access products reserved exclusively for premier customers and loyalty club members for the purpose of promoting and rewarding customer loyalty; rewards in the form of discounted shipping services; administration of a customer membership program that enables customers to receive discounts, benefits and offerings for a membership fee; administration of a continuing and renewable membership program enabling participants to obtain discounts, benefits and offerings, and membership perks in return for membership fees; administration and organization of customer loyalty programs which provide access to rare and allocated products for the purpose of promoting and rewarding customer loyalty