The mark consists of the word HOWL written in orange, capitalized, block letters. Above the word HOWL appears a figurative element representing the head of a coyote. The coyote's head is filled in orange with the exception of one triangle forming the coyote's eye and one triangle forming the coyote's ear, which appear in an off white color. The coyote is facing to the right with its head tilted upwards and appears to be howling. Surrounding the entire image is a thick line appearing as a triangle shaped element that curves around the mark so that the sides and bottom of the shape appear to bow outward around the coyote and the wording appearing on the mark. The background of the image is filled in an off white color.