The mark consists of the words HOWL CAMPFIRES written on two lines in capitalized black letters, so that HOWL appears in large letters on the top line and CAMPFIRES is centered on the bottom line in smaller letters. Above the words HOWL CAMPFIRES is a figurative element representing the head of a coyote. The coyote's head is filled in black with the exception of one triangle forming the coyote's eye and one triangle forming the coyote's ear, which appear in an off white color. The coyote is facing to the right with its head tilted upwards and appears to be howling. Directly to the left of the coyote's head appears a semi-circle representing a full moon, which is outlined in a thick black border and is filled in an off-white color. The background of the image is filled in orange color.