The mark consists of casual - The word "CASUAL" is colored in with the color red which represents raw meat. Inside of each letter of the word casual, there are lines and different sized shapes to represent raw meat fat. The fat, which outlines each letter in the word casual and can be seen as different shapes and lines in the word is represented by the color: cashmere. Vegans - The green in the word "VEGANS" represents vegetables. Each letter is covered in the green sludge illustrating all vegetables blended together in a blender. The black lines that outline the word " VEGANS" and can be seen in different sizes in each letter of the word represents texture.