Platform as a service (PAAS) featuring computer software platform for managing e-commerce businesses, namely, software platform for building, customizing, and managing e-commerce storefronts, tracking and managing the fulfillment and delivery of general consumer goods, creating and placing digital advertising, tracking and analyzing consumer and inventory data to optimize business operations, facilitating two-way communication between customers and service providers, tracking order status, conducting electronic transactions and facilitating electronic payments, and listing products for consumer browning and purchase; platform as a service (PAAS) featuring computer software platform for building and customizing application-based digital storefronts; providing temporary use of non-downloadable computer software for use in database management, sales, customer tracking and management, and inventory management for the e-commerce, wholesale and retail industries; providing temporary use of non-downloadable computer e-commerce software to allow users to perform electronic business transactions via global computer network; providing temporary use of non-downloadable computer software for use in processing credit and debit card payments; providing temporary use of non-downloadable software development kits (SDKs) consisting of non-downloadable computer software development tools to allow third parties to integrate retailer applications, e-commerce sites and retail fulfillment backend systems to cloud-based consumer marketplace or a locally deployed server; providing software as a service (SAAS) services featuring computer software for designing, developing, hosting, implementing and maintain web sites for others that enable, collect data with respect to, and process the selection, ordering, billing, delivering, and advertising of consumer goods and services, and for use in advising retailers regarding the use of such websites by others in the field of retail, ordering, and delivery services featuring consumer goods; providing software as a service (SAAS) services featuring computer software for use by others to market and advertise to individual customers of retail stores; providing software as a service (SAAS) services featuring computer software for email messaging, marketing automation, retail analytics, customer analysis, website visitor analysis and website analysis; application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites of others in the fields of e-commerce; hosting the websites and other computer applications of others on a virtual private server; design of computer software and web sites; application service provider featuring application programming interface (API) software for customization and development of e-commerce platforms, websites, and applications; developing customized web pages featuring retailer-defined information