The mark consists of hexagon shaped border with five tobacco leaves in the center and the letters "W" and "V" superimposed on the leaves. The words "FINE CIGARS" within the hexagon border and above the tobacco leaves. The hexagon border is three fine lines running in the same direction with each other until it gets to the tip and bottom of the hexagon and then it curls out. Within the hexagon border on the right and left side, in the middle are two black rhombus shapes. Outside and centered at the bottom of the hexagon, are the words "William Ventura" written in cursive in black. Underneath are the words "LA NUEVA GENERACION DEL BUEN FUMADOR" in black capital letters.