The mark consists of a cartoon Uncle Sam holding a plunger with his arm extended with text saying, "Personal PLUMBING I want to be your plumber!" to the right of Uncle Sam. "Personal" Is scripted, bubbled and outlined, and on the top line. The P in Personal is behind the plunger. "PLUMBING" is on the second line, bubbled and outlined. "I want to be your plumber!" Is on the third line, in plain font. He is wearing a hat with an American flag design and dressed in formal suit attire and dress shoes. He has a goatee and is pointing with his right hand.