Providing cloud-based software for use in media scheduling that guides users through entire campaign lifecycle in the linear and digital advertising landscape, namely searching for programming, analyzing linear and digital viewership data, dynamically building linear and digital advertising proposals, converting proposals to orders, transmitting the orders to fulfillment systems and evaluating past linear and digital campaigns to determine success; and an end-to-end linear and digital advertising platform to manage viewership, order management, campaign orchestration, pacing analysis and schedule recommendations