Market research services; conducting marketing studies; conducting public opinion polls; conducting opinion research studies; statistical analysis and evaluation of data obtained by market research studies, surveys, opinion research studies, public opinion polls, studies, analyses and evaluation; providing customized research studies for determining how best to engage the public in social issue initiatives and campaigns centered on large-scale and pressing social issues; namely by gauging public sentiment, conducting knowledge and behavioral studies through message and narrative testing, and insights regarding trusted influencers and messengers