The mark consists of the right lower side of a green oval, fitting directly underneath which is a thick white and grey strip, beneath which are three bursts of green and white rays on the left, and five green and white rays in the right, all of which intersect behind a green skinned coconut that is cut in half and facing up, leaning left, with the area beneath the skin depicted in beige, the inner nut in brown, and inner flesh in white, erupting from which toward the is coconut water. Above the coconut are three horizontal downward facing curved lines in black, above which are the words COCO FLO in all caps and white, above which is the top half of a yellow sunburst, above which is a downward facing yellow half moon with upward facing tails, within which half moon are the words PREMIUM QUALITY. Below the coconut are the words NATURAL AND PURE in blue with Natural and Pure capitalized, beneath which and aligning justified right are stacked the words COCO in green, NUT in green, and WATER in blue, on a white background.