Non-medical in-home personal care services for assisting with daily living activities of elderly; In-home support services to senior persons, namely, geriatric care management services in the nature of the coordination of necessary services and personal care for older individuals; providing non-medical assisted living services for personal purposes in the nature of scheduling appointments, answering the telephone, checking messages, mail sorting, mail handling, mail receiving and secretarial and clerical services; providing personal reminder services in the nature of reminding older individuals when to take their medications; personal care assistance of activities of daily living, namely, grooming for purposes of personal hygiene, dressing assistance, and providing non-medical walking and mobility assistance for mentally or physically challenged people