The mark consists of a yellow rectangle in the background; imposed on the yellow rectangle is a white oval with red outline; the white oval with red outline is contained within the yellow rectangle's top and bottom borders, however the oval does extend beyond the borders on the left and right sides of the rectangle; where the lower left and upper right side of the oval connect with the yellow rectangle there is a small white "shadow" of separation from the yellow rectangle background; inside the white oval is the stylized writing "Hooman FOOD"; the writing of "Hooman" is stylized as follows: the "H" is capitalized and the second pillar of the "H" comes out on the bottom swooshing almost like a tail, the tail of the H comes under the next letter, a lower-case "o", the remaining letters are lower case but ascend and descend artistically as follows: the second "o" is elevated above the first "o", the "m" is lower than the second "o" and on the same level as the first "o", the "a" is lower than the "m" and the "n" raises again to the same level as the first "o" and the "m"; the "m" begins with a curvature that is also a comical "tail"-like feature and looks like it would play with or cup the curvature of the second "o"; the word "Hooman" is inside the white oval and extends nearly the width of the yellow rectangle background; the word "Hooman" is written in red and appears raised by a white then yellow copy of the word "descending" towards the background; the word "Hooman" is has all rounded features with no hard pointy or round angles in the letters; below "Hooman" in much smaller type in the white oval is the word "FOOD"; "FOOD" is mostly centered on its level under the word "Hooman" appearing underneath the second "o" and "m"; "FOOD" is written in red, all-caps, but once again with all rounded edges and no hard angles; the word "FOOD" has no shadowing but only is contrasted as red writing on the white oval background.