The mark consists of A circular shaped logo that contains the photo depiction of a woman in the center of the mark. The woman is shown from the neck up, and she is looking straight ahead. The woman is wearing her hair in a braided hairstyle on top. The woman is wearing large earrings from both ears and a green, brown, red and yellow neck ornament. Below the woman is the word Via, in brown. And below Via are the words Guatemala Coffee, in brown. On both sides of the word Via are two stars, next to each other, in the color yellow. Via and the stars are set in a rectangular shaped ribbon that is depicted as wavy, and with the ribbon center slightly elevated over and larger than the side portions of the flag. The flag is tan colored and bordered in brown color and there are brown horizontal lines emanating from the center portion of the ribbon. A green, yellow, and red colored bird with a long tail sits atop the flag on the right side of the flag. On both sides of the ribbon and both sides of the depiction of the woman are 23 green leaves (each side) depicted as being connected, and shaped in a design that curves semi-circular and outward in.