Platform as a Service (PasS), namely providing access to others to manage online their rewards, discount, incentive, engagement, and loyalty programs, and to view and manage the data analytics associated therewith in the fields of consumer engagement programs and promotions. Application service provider featuring user applications and application programming interface (API) software, used in the administration and management of rewards, discount, incentive, engagement and loyalty programs and the execution and implementation of advertising and marketing campaigns, consumer engagement programs and promotions, and access to and management of data analytics associated therewith