The mark consists of the word SMILE in a stylized cursive font with the letter S appearing in a larger font size than the other letters in the word; the term NUVO in a stylized block letter font appearing below the word SMILE with the letter N in the word NUVO appearing below the letter M in the word SMILE; the terms NU SMILE and NU YOU separated by a dot and in a smaller stylized block letter font appearing below and centered under the term NUVO; and images of eleven fanciful depictions of increasing sizes of teeth starting as the dot in the letter "i" in the word SMILE and forming an arch above and to the right of the words in the mark.