The mark consists of This stylized mark uses font for the copy (Warmth Layer, True Warmth Tested, Ultra Light, Light, Medium, Extra). The logo appears in the shape of a half circle with the horizontal line of the circle running left to right and the curve of the circle falling below that horizontal line. There is a smaller, inner half circle where the words Warmth Layer, True Warmth Tested and Medium reside, this font size is larger, thicker and dark in color. The outer circle contains the words Ultra Light, Light, Medium and Extra and appear from left to right on a dark background with white lettering. There is a translucent arrow that creates a scale/dial to identify which level or type of product the consumer is viewing (Ultra Light, Light, Medium and Extra) - the arrow is placed neared to the word that is most applicable to the product.