The mark consists of A white circle with a blue outline which contains the phrase "POP-POP'S" laid out in a downward curve shape in a red brush script face type font with a red drop line shadow inside the blue outline of the white circle and the phrase "Original Italian Water Ice" laid out in an upward curve shape in a green, red, and blue, brush script face type font inside the blue outline of the white circle. Between the first P on "POP-POP'S" and the "O" on "Original Italian Water Ice" there is a blue circle separating the text. Between the "S" on "POP-POP'S" and the "e" on "Ice" there is a blue circle separating the text. Inside the "POP-POP'S" and "Original Italian Water Ice" text, and blue dots separating the text, is a second, smaller white circle with a blue outline. Inside the second white circle is a white Italian water ice cup with a blue outline. The Italian water ice cup contains Italian water ice shaped in a half-circle with a blue outline and reveals a green, white, and red flavoring covering the Italian water ice, in that order from left to right. The cup of the Italian water ice cup contains "Est. 1997" in a red script type font.