The mark consists of a label attached to packaging for the goods having a green background with several light green slices of lime. The mark also consists of the wording "LIMONCHO" in white outlined with light and dark green; the "O" in the wording "LIMON" is depicted as a slice of lime shown in the colors white and green. Below the wording "CHO" is the wording "THE MOST INTENSE LEMON FLAVOR!" in yellow on a dark green background outlined in white. A green oval design, containing green slanted lines and outlined in dark green and white, appears behind the wording "LIMONCHO". The mark also comprises the composite design of the stylized words "ZUMBA PICA", with the word "ZUMBA" in orange, and word "PICA" in red below the word "ZUMBA", located above a green vortex, all with a black and white outline. To the left of the words "ZUMBA PICA" and vortex, is an upper portion of a margarita glass filled with a light green liquid and lighter green ice; the rim of the glass coated with white granular seasonings and a green lime slice is attached to the rim. The broken or dotted lines of the drawing that depict the shape of the label are intended to show placement of the mark and are not claimed as part of the mark.