The mark consists of A translucent bottle having a blue cap, a silver neck with the words "Pure DIVINE" in blue with "Pure" being written in cursive and the tail of the "P" flowing through and under the word "DIVINE"; a vertical silver label tapering towards its top to a circular end, a representation of a circular gem in blue, white and gray adjacent the circular top of the label; the vertical wording DIVINE in blue with "Pure" in red cursive to the left of DIVINE and and flowing through and to the right of DIVINE; below the tapered label a horizontal label outlined in white and having at its top a blue rectangular field and below a downward pointing triangle having from left to right three vertical stripes in red, white and red. The shape of the bottle and cap are not claimed as part of the mark.