The mark consists of oval shaped design with three layers. The first layer in the middle is the color blue and lists an abbreviation "I.B.C." of the name in all capital letters in the colors red and white and outlined in the color red. The second layer is the color gray and lists the name "Independent Buyers' Company" with the first letter of each word in capital letters and in the color red and the remaining letters are lowercase letters in the color black. Additionally, the second layer lists the slogan "Buying Power for the Independent C-Store" in the color black. The third layer is the color blue and lists the website "IBCCO-OP.COM" in all capital letters in the color white.