The mark consists of The literal elements spell out "The Starting Grid" in a custom stylized font. The "a" and "n" of "Starting" are designed to represent a bracket as seen on the starting grid of a motorcycle race. Similarly, the "d" in the word grid also looks like a bracket as seen on the starting grid of a motorcycle race. The left hand side image is of a younger childlike rider in the foreground, and a larger more mature, adult rider behind as a shadow in the background. Behind both riders is yet another bracket, in the shape of a starting grid as seen on the starting grid of a motorcycle race.