Website traffic optimization; advertising and marketing services, namely, promoting the goods and services of others; on-line advertising and marketing services; promoting, advertising and marketing the on-line websites of others; dissemination of advertising for others via the Internet; dissemination of advertising for others via public wireless networks for display on mobile devices; marketing, promotional and advertising services provided by mobile telephone connections; advertising, promotion, and marketing services in the nature of assisting on-line websites to generate revenue from users; advertising, promotion, and marketing services in the nature of lead or demand generation activities or services