The mark consists of a circle with a black circle shaped background. The words "AÇAI EXPRESS" are found in the upper portion of the circle in white color font. Inside the main black circle, there is a semi-circle lining in purple color around the circle, underlining the words " FRANCHISES AVAILABLE" which are seen in the lower portion of the circle in white color font. To the left and right sides of the purple semicircle, there is a green curved line on each side. Following the green lines, on each side, towards the inside of the main circle, two white palm trees that are at the left and right hand portion of the logo. Two surfing boards crossing each other are depicted in the center of the logo in white color. In the upper part of the logo acai berries are depicted in purple and green colors. Underneath the boards the words "Est. 2013" appears in white.