The mark consists of CPO inside the shape of a hexagon which represents harmony and balance in our company. It also represents total awareness as a 6 sided polygon to provide solution. Sniper crosshair in the center represents focus and aim to deliver the goal in mind. The words CPO DIGITAL COCKPIT written in bold capitalized letters located below the Hexagon. And the words SUPPLY CHAIN ARTIFICIAL INTELLIGENCE with the words SUPPLY CHAIN written in plain text capitalized letters and ARTIFICIAL INTELLIGENCE written in bold italics capitalized letters.