The mark consists of shiny flakes in red lettering in the Fiona font on a background that is black on the left side and white on the right side. A crown is above the "Shiny Flakes" text. A diamond with a line through it extending out to the width of the "Shiny Flakes" is below the text. "Shiny Flakes", the crown, and the diamond are all in red color and split down the middle between the black background on the left and the white background on the right.