Administration of a customer loyalty program which provides registered customers with free and discounted menu items; Business management consulting and advisory services for the restaurant industry; Charitable services, namely, organizing and conducting volunteer programs and community service projects; Computerized on-line ordering services in the field of restaurant take-out and delivery; Franchising, namely, offering business management assistance in the establishment and/or operation of restaurants featuring Mexican cuisine; Subscription-based order fulfillment services in the field of food and restaurants; Restaurant franchising, namely, offering business management assistance in the establishment and/or operation of restaurants