The mark consists of In a circle are the words PONDEROSA WHISKEY CO in CAPs with "Ponderosa" at the top of the circle and "Whiskey Co" at the bottom. On the left of the circle between the P of Ponderosa and the W of Whiskey, is the word "TAOS" in CAPs above the letters "NM" in CAPs to depict New Mexico. On the right of the circle between the A of Ponderosa and the O of "CO" (abbreviation for Company in this instance) is the abbreviation "EST" (meaning "Established") above the number 2020 (meaning the year 2020). Further inside the circle is the image of a woman in tight shorts and a bare back sitting on the branch of a ponderosa pine with flowing hair under a cowboy hat and her left hand holding a half-filled glass at the center of a stylized sun with radiating lines emanating off its circular core. Below the sun is a hand-drawn butte. The woman's right hand rests on the tree branch and the branch ends in leaves at left.