SaaS services featuring software for use in retail industry, namely, software for orders and customer support; SaaS services featuring software for self ordering by customers to unlock or purchase anything in a bar, entertainment venue, sports arena, ski resort, airport, restaurants, hotels, or other retail arena; SaaS services featuring software for mobile phones, namely, software for self ordering by customers items off of an entertainment venue's menu; SaaS services featuring software for customer self-service electronic checkout station for point of sale; SaaS services featuring software for tracking beverage dispensing; SaaS services featuring software for providing an on-line database in the field of transaction processing to upload transactional data, provide statistical analysis, and produce notifications and reports; SaaS services featuring softwarenon-downloadable software for self ordering by customers from restaurant food menus, for customer self-serve beverages, or for restaurant product or service menus