The mark consists of The mark to be registered contains the literal caption "FLAVR-J'S" in red letters in an arc at the top of the image. Below the caption is a drawing of playing cards. On the topmost playing card is an image of an animated, personified snow cone. The cone has red, blue, green and yellow colored striped ice shavings with the tip of a utensil poking out of the ice shavings. The cup has an animated smiling facial expression with eyebrows, eyes and a mouth.