The mark consists of yellow nonsymmetrical circle as background. White specs in yellow background appear throughout mark. Within yellow background, thick navy circle comes to a point at the bottom that creates a navy space where white letters spell BISCUITS with a teal dot to the left of the B and to the right of the second S. Within navy circle, navy bear with red stomach and yellow eyes and eyebrows. Near the top of red stomach contains yellow circle cutout with white accent. To the lower left and lower right of the bear are three red shapes. Starting at the middle and to the left of the bear and moving in a circular motion to above the bear, blue stylized letters spell BIG. Continuing the circular motion, there is a upright white crescent moon with two stars to the top left and a star in the middle right of the crescent moon shape. To the right of the crescent moon and continuing the circular motion, blue stylized letters spell BEAR.