The mark consists of a circular design with a blue-filled portion encompassing the top of the circle with the bottom edge curving upwards, a white-filled section within the middle of the circle with both top and bottom edges curving upwards, and a pink-filled section encompassing the bottom of the circle with the top edge curving upwards. Within the top half of the blue-filled portion are the words "SENSORY DOUGH" in white curving upwards. Within the white-filled portion are the stylized words "Koo-Olli-Lolli" in an upward-curved line above the words "Play Create Educate" in an upward-curved line. Making up the "Koo-Olli-Lolli" words, "Koo-" is yellow, "Olli" is in blue, and "-Lolli" is in orange, with the "O" of "Olli" featuring a koala bear head and face with pink and blue ears on top of the "O", gray eyes and nose within the "O", and a pink mouth within the "O" under the nose. The "Play Create Educate" words are in gray, with an orange 5-point star between "Play" and "Create", and a pink 5-point star between "Create" and "Educate". Within the middle of the pink-filled portion of the circle are three 5-point stars of varying sizes. The largest star, being white with "3+" in blue in the center of it, is centered below the other two stars. The smallest star is yellow and positioned to the top left of the white star, and the middle-sized star is blue and positioned to the top right of the white star. The black line around the border of the full circular design is not part of the mark, but acting as the edge of the design.