The mark consists of black and red design on clear background with the outline of a rope placed in an elliptical irregular oval knotted at the bottom of the oval and surrounding a design containing in the left of the oval, a black silhouette of the head, shoulder, epaulettes on shoulder, bearded face and hat of a male sailor with a pipe in his mouth facing right to the center of the rope oval and the words TOBACCO over the word COVE, both in stylized red script outlined in black located in the right of the rope oval, with the word COVE beginning under the letter B in TOBACCO.